Duplex by Guestier

Project

Visual Identity, Brand Strategy, 2024

Deliverables

Naming, Brand, Identity e Real State Lauch

Credits

Client: Guestier Incorporações

Development: Duplex by Guestier

Agency: One G

Creative Director: Moacir Puga

Art Director: João Roim

Graphic Design: Pedro Spadotto

Support: Beatriz Cerci

Planning and Copywriting : Isabele Scavassa

Media: Jota Martins

3D Images: Nominal 3D

Duplex by Guestier is much more than a smart housing solution — it’s the result of a massive, collaborative effort to bring a bold vision to life. I had the privilege of being part of this ambitious project, working side by side with incredibly talented professionals across multiple disciplines.

This gated community was thoughtfully designed for modern living, with spacious layouts, a private upper-floor suite, and a focus on functionality and comfort. But the scope went far beyond architectural planning. The project spanned several months and involved everything from printed materials to full-scale advertising campaigns — including a commercial broadcast on television.

It was one of those rare projects that demanded high creative energy, tight coordination, and a commitment to excellence across every deliverable. Being part of it was as intense as it was rewarding.

I’m glad my work caught your attention!

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