Frequently Asked Questions
What do I sell?
I sell perceived value.
My goal is to elevate your company’s image by creating a unique, cohesive, and lasting visual identity. A well-crafted brand ensures recognition, differentiation, and builds trust with your audience.
When a strong visual identity is combined with a quality product or service, it becomes a decisive factor — often the reason why someone chooses you over your competitors.
That’s why my work should be seen as a strategic investment in the growth and positioning of your brand.
What is the cost of a brand identity?
Before setting a price, my primary goal is to understand your needs. Only then can I create a realistic proposal aligned with your actual requirements.
By establishing clear expectations, we ensure at least a solid relationship and a smooth project process. It’s important to remember that you’re not just hiring me to create a design, but to understand the essence of your brand and drive the growth of your business.
How many options will you receive?
You will receive a single comprehensive project covering all the stages we will go through together, including the necessary presentations and discussions to fully understand the universe and true potential of your brand. It’s not just about receiving a simple brand design or multiple options to choose from.
This way, we avoid the risk of defining the project based solely on design aesthetics or, worse, mixing different options and ending up with a hybrid brand lacking foundation or a clear message.
Will I see the drafts?
No. Drafts are created at a very early stage of the project and gradually take on more defined forms as the process advances.
In most cases, I consider it risky to present drafts before establishing the ideal direction, and the ideal path is only defined in the final stage of the project, once the mood boards and visual direction have been approved.
What is the duration of a project?
The project is presented only when I have full confidence that the result meets the client’s expectations and aligns with the essence of their brand. To achieve this, we go through several stages until we are completely in sync.
On average, brand identity projects take between 4 to 8 weeks. However, I can only provide an accurate estimate after discussing your project. All details, including deadlines, will be thoroughly discussed and documented in the proposal and/or contract.
I’m glad my work caught your attention!
Feel free to reach out by clicking the email or WhatsApp button below.
And if you still have any questions, don’t hesitate to get in touch!
