Fuelsly

Project

Visual Identity, 2024

Deliverables

Brand & Identity

Credits

Design Direction: Pedro Spadotto

Graphic Design: Pedro Spadotto

Fuelsly is a brazilian startup with a defined word at its core: innovation.
Through its app, the intention is to bring a payment format to gas stations never seen before. What was once synonymous with bureaucracy and delay, now becomes easy and uncomplicated.
Fuelsly’s distinctive icon is a visual representation of dynamism and continuous progression, symbolizing the journey into the future. The vibrant colors chosen not only ensure that our brand stands out, but also convey performance, innovation and technology.

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