In the ELAREIS project, the challenge was to develop a visual identity that captured the charm of beachwear fashion, adding elegance and class.

The brand needed something bold, modern, and versatile to bring a touch of Brazilian culture to the city of Los Angeles, where it is based, and be used from storefronts to labels and tags on the clothing developed by the brand itself. The client found inspiration in mandala patterns. Mandala, translated from Sanskrit as “circle,” aims at energy concentration and universality. Based on this, we adapted a functional, minimalist, and striking logo.