Duplex by Guestier
Project
Visual Identity, Brand Strategy, 2024
Deliverables
Naming, Brand, Identity e Real State Lauch
Credits
Client: Guestier Incorporações
Development: Duplex by Guestier
Agency: One G
Creative Director: Moacir Puga
Art Director: João Roim
Graphic Design: Pedro Spadotto
Support: Beatriz Cerci
Planning and Copywriting : Isabele Scavassa
Media: Jota Martins
3D Images: Nominal 3D
Duplex by Guestier is much more than a smart housing solution — it’s the result of a massive, collaborative effort to bring a bold vision to life. I had the privilege of being part of this ambitious project, working side by side with incredibly talented professionals across multiple disciplines.
This gated community was thoughtfully designed for modern living, with spacious layouts, a private upper-floor suite, and a focus on functionality and comfort. But the scope went far beyond architectural planning. The project spanned several months and involved everything from printed materials to full-scale advertising campaigns — including a commercial broadcast on television.
It was one of those rare projects that demanded high creative energy, tight coordination, and a commitment to excellence across every deliverable. Being part of it was as intense as it was rewarding.




















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